http://news.dichan.sina.com.cn/2019/09/19/1268615_m.html
2019-09-19 02:05
On September 19, the "2009 China Real Estate Enterprise Brand Value Assessment Release Conference" was held in Fuxian Lake, Yunnan Province. At the meeting, a report on the evaluation of brand value of real estate enterprises in China in 2019 was released. At the meeting of evaluation results, Tianjin Youfa Steel Pipe Group Co., Ltd. won the top 5 brands of environmental protection contribution from Chinese real estate suppliers in 2019.
In recent years, industry competition has become increasingly fierce, market concentration has been increasing, and with China's economic development from a high-speed growth stage to a high-quality development stage, the industry has moved towards intensive development, the importance of brand to enterprises has become more prominent, the premium effect and cost advantages brought by brand value have been emphasized by many housing enterprises. Strengthening brand strategy, perfecting brand system construction and enhancing brand competitiveness in an all-round way have become an important part of enterprise development. In this context, China Real Estate Association and Shanghai Yiju (Blog) Real Estate Research Institute China Real Estate Evaluation Center comprehensively use brand theory, value evaluation theory and related research results to evaluate the brand value of real estate enterprises, and hold "China Real Estate Enterprise Brand Value Evaluation" for nine consecutive years. ” Activities, the launch of the "China Real Estate Enterprise Brand Value Evaluation Report 2019", the release of China's real estate development enterprise brand value rankings and related lists, in-depth professional research, objective and impartial results, for real estate enterprises to deepen brand strategy to provide training ideas and value model, but also for the real estate market. The brand construction and improvement of production enterprises provide important reference basis.
Post time: Sep-26-2019